Lori Senecal has been the global CEO of Crispin, Porter, and Bogusky for the last two years. She is a woman who has the vision to get the job done. She’s a woman who knows how to collaborate in order to get a company or an idea on the right track. this is one of the things that make Lori Senecal a go-getter in the world of advertising.
She is always willing to pass on her knowledge to others. When it comes to starting out in the business she says to have confidence in yourself. This allows the person to go ahead with new ideas that could revolutionize the advertising industry. She also would advise people not to be distracted by your own fear. Fear prevents new ideas from going forward and can bring a person down. After two years of service as the global CEO of Crispin, Porter, and Bogusky (CP and B) she has decided to step down at the end of the year. For more details visit Adweek.
According to Campaignlive, she wanted to make sure that the company was on the right track in the business when she signed on in 2015. The exit strategy had been planned from the start even though the company is still looking for her successor. Even though she has only been the Global CEO of the company for two years she has made remarkable strides for the company in that time. One of the biggest contracts that she landed was an advertising deal with American Airlines. She wanted to make sure that CP and B will be known all over the world as one of the key competitors in the advertising arena. Under her leadership, the company’s profits have soared more than twenty percent in two years time. She now feels it is the perfect time for her to retire since many able people are coming up through the ranks. You can visit Crunchbase for more details.
The tenure for Lori Senecal may have been a short one but her influence on the advertising industry will live on long after she has left the boardroom. that is what being a go-getter is all about in this business.
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