Doe Deere Turns Fantasy Into Reality With Lime Crime Cosmetics

Lime Crime cosmetics founder and CEO Doe Deere has an inspiring personal and business story that has motivated many people to earnestly try to make their entrepreneurial dreams a reality. The Russia born entrepreneur moved to New York City when she was a teenager and tried her hand at modelling, fashion design and music before founding the Lime Crime cosmetics line in 2008. Although her family briefly lived in a homeless shelter and her entertainment and fashion careers did have the level of success she wanted, Doe Deere kept working and dreaming until she had her breakthrough making and marketing makeup.


Doe Deere has turned the limes life gave her into Lime Crime cosmetics, one of the hottest new makeup lines in the world. One of the things that makes Lime Crime products so unique is they come in extremely bright colors. Plus, they are made with vegan ingredients and never tested on animals. Doe Deere defied the experts, marketed her makeup online and became a huge success. The cosmetics industry trendsetter, who now lives in California, offers a boldly bright line of glittery lip gloss, rainbow-colored liquid liners, eye-shadow palettes in a wide variety of hues and nail polish and lipsticks in an attention-grabbing array of colors.


Doe Deere became the ‘Unicorn Queen‘ by overcoming adversity and being boldly independent enough to pursue goals many didn’t think she could attain. But behind her seemingly instant success is years of hard work and determination in perfecting her craft. She was daring enough to pursue her own ‘American Dream’ and dedicated enough to make it a reality. She has combined her love for fairytales and makeup and transformed them into a multimillion dollar enterprise with loyal, passionate customers of all ages in countries around the world.


The success of Doe Deere was born from her being unwilling to give up in the face of obstacles. When she couldn’t find the brightly colored makeup she wanted, she made her own and turned it into a global phenomenon. When she couldn’t afford traditional marketing methods, she skillfully used the internet to present her products to an international audience. Not born into great wealth, she used hard work and innovation to get the things she needed. As a female entrepreneur in the male-dominated business world, she has fought hard to break down barriers and shatter the glass ceiling.


Lime Crime’s first customers were the people in Doe Deere’s online makeup tutorials. They encouraged her to share her criminally bright makeup with the world. And she did. Inspired by books like Lindy Woodhead’s “War Paint: Madame Helena Rubinstein and Miss Elizabeth Arden: Their Lives, Their Times, Their Rivalry” and stories about the rise of Karl Lagerfeld, Doe Deere set about building a business focused on using makeup to help people have fun, be happy and create the best version of themselves. The ‘Unicorn Queen’ Doe Deere has done just that with Lime Crime. Her fantasy has now become a reality that inspires others to dream. Learn more:


Dr. Mark McKenna is currently the founder and Chief Executive Officer of OVME

A ” doctorpreneur” is a doctor that embodies the entrepreneurial spirit and motivation along with their medical skills. Dr. Mark McKenna is the personification of this recently coined phrase. A medical school graduate of Tulane University in New Orleans, McKenna has been successful as a prominent real estate mogul as well as his medical endeavors.

While practicing family medicine after graduation, he came to the realization that medicine alone was not enough of a challenge for him. This is when he founded his real estate investment business, McKenna Venture Investments. Based out of New Orleans, his business faced tragedy with the onslaught of Hurricane Katrina in 2005. After losing millions of dollars in a single night, Dr. Mark McKenna choose to help the devastated community by reconstructing affordable housing developments that were damaged by the disaster. Unfortunately, after the hurricane McKenna saw the real estate market crash in his beloved city and knew it was time to try his hand at medicine once again.

Dr. Mark McKenna is currently the founder and Chief Executive Officer of OVME, a luxury brand that provides non-surgical cosmetic procedures in settings that don’t feel like a doctor’s office. With offices in Atlanta and Nashville, there are plans to expand across the country starting with an office in Las Vegas. With the goal of being the Uber of Botox, the business model of OVME includes an app that will connect patients and doctors in a way that is convenient for the consumer.

Dr. Mark McKenna, a strong patient advocate, not only helps patients feel beautiful and comfortable in their own skin, he is also considered one of the most beautiful people in his town of Atlanta. this distinction, given to him by Jezebel Magazine, is not just referring to his appearance but to his philanthropy and community involvement as well.

A dedicated family man, McKenna was inspired by the book “Think and Grow Rich”, as was Elon Musk and Barack Obama. Dr. Mark McKenna’s enterprises are something to be watched through out the years and only time will tell how far this doctor turned entrepreneur will go.

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Shiraz Boghani


Mr. Shiraz Boghani, is a Founding Partner and Chairman of Sojourn Hotels LLP, a Partner of Sussex Health Care Limited and a Managing Partner and Director of the Splendid Hotels Group. He has been successful in overseeing the hotel portfolio and single asset deals of Sojourn Hotels.

Moreover, he has excellent associations with Europe’s largest funders and is a Fellow of the Institute of Chartered Accounts in England and Wales. Adding to his achievements as Chairman of the Splendid Hotels group, he was awarded a business award where he was presented with the ‘Hotelier of the Year’ award.

Mr. Boghani is a qualified Chartered Accountant and a diverse entrepreneur with a passion for the hotel sector where he has been working for the last 30 years and owns, as well as manages nineteen hotels in the United Kingdom. He was among the first hotel owners to introduce limited service branded hotels in London in the 1990s.

Shiraz Boghani has worked on recent projects that include the launch and development of the stylish £121 Million Hilton London Bankside, The Conrad London Grand Hotel and Spa, as well as York and Holiday Inn London. Recent acquisitions are the New Ellington that is in Leeds and the Mercure Bristol Brigstow Hotel. He is also charitable and a supporter of the Aga Khan Foundation, which is a UK registered charity and the Aga Khan Development Network.

The awards were judged by renowned journalist, Amit Roy; Kalpesh R Solanki, the managing editor of AMG; Shailesh R Solanki, the executive editor of AMG; Rushi Sunak, MP for Richmond (Yorkshire); and Jitesh Gadhia, a renowned investment banker.

He was initially from Kenya but went to the UK in 1969 where he started his training in a small firm of Chartered Accountants after which he moved to Thomson McLintock & Co. He is a forward-thinking and innovative businessman, with a good hunch of spotting business development opportunities. Due to this trait, he was a joint founding partner of Sussex Health Care,of which now has eighteen Care Homes with approximately more than 500 beds.

As initially stated, apart from being a dynamic businessman, Mr. Shiraz is greatly committed to the community as he plays vital roles in many charitable organizations and voluntary services, such as having senior positions within the Ismaili Community, like, a member of the National Council, the Chairman of the National Conciliation and Arbitration board and Resources Development Convener for the Aga Khan University.

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