A Look Into The Growth And Establishment Of Don Ressler’s JustFab

Don Ressler has achieved a lot of success establishing and running startups in different areas of business. Most of his ideas have been based on online marketing and, therefore, all the businesses he has launched have used the internet as a marketing platform. His desire for success began more than a decade ago when he launched his first startup, FitnessHeaven.com. Ressler later sold the business in 2001 to Intermix Media to raise capital for his next idea.

In his second attempt, he joined hands with the COO of Intermix Adam Goldenberg and they formed Alena Media, which was offering marketing services to performing and ecommerce businesses. Their services earned millions and they opted to sell the business in 2005 to News Corp to raise capital for a bigger venture.

Understanding Don Ressler possessed the skills to succeed in the online performance advertising field, the duo came up with an idea to create a brand building enterprise that could be run autonomously. They gathered all former Alena members and convened for brainstorming, which led to the birth of Intelligent Beauty.

Intelligent Beauty began offering skincare and cosmetics products and two years after its launch, they established a weight loss system referred to as SENSA on matrixpartners.com. The two systems generated revenues to the tune of millions and in 2008, they got $43 million from Technology Crossovers Ventures to fund their expansion.

2010 was time to come up with additional systems under Intelligent Beauty, so Don Ressler and Adam Goldenberg launched JustFab, an online retail subscription store.

About JustFab
JustFab, launched in March 2010, is an online store that operates a subscription system. The company has developed and acquired other businesses, becoming the biggest online subscription store in Europe and America. JustFab changed to TechStyle, and the company was in the process of expanding to reach wider markets.

This led them to seek funds amounting to $33 million from Matrix Partners in 2011. The company would later receive $76 million in 2012 from different venture capitals to fund expansion into other international markets like Canada, the UK and Germany.

In January 2013, the company moved on to acquire FabKids, which would operate separately and independently. FabKids is a retail subscription store just like JustFab and despite the similarity in names, the two were differently owned companies before the merger. JustFab also acquired other businesses in the same line like Fabletics, an online subscription retail that deals with athletic wear. Fabletics was launched by Kate Hudson in 2013 and she joined hands with Adam Goldenberg and Ressler during the formation of the company.