For over a decade now, JD.com has been putting other e-commerce businesses in Asia on their toes due to its unique expansion strategies. For instance, despite launching its site in Thailand, the firm recently announced its plans to open up its a logistics network to the public. Besides broadening its horizons and bringing it even more returns, opening its logistics networks to the public means added convenience as people will now be able to send and receive parcels using the firm’s reliable services.
JD.com first plan is to open up its network to customers who reside in Beijing, Shanghai, and Guangzhou, allowing them to send items within these cities, and also across mainland China before making the service available nationwide. It also plans on adding more delivery times, and also incorporating high value items on the program making it possible for shippers to send valuable consumer electronics and other luxury products using the platform.
The company believes that with its nationwide logistics network, it will manage 90% of the same day and next day deliveries to approximately 99% of China’s population. Depending on the delivery option chosen by the client, the parcels can be sent either by high-speed rail or air. To prove that they mean business, the firm’s officials have already put the new service on trial to see how it performs, and is offering clients multiple pickup points a day.
According to Jingdong Chief Executive Officer, Wang Zhenui, this move will not only help the company expand its scope by venturing into a new market, but will also help increase its online influence, thus enabling it to achieve its primary objective. Zhenui further added that through this service, the firm would also be able to open up its technology and infrastructure to more businesses, industries, and shippers, making JD.com the go-to option for both the residential and commercial sectors.
Based on the consumer statistics that it collected on its survey, JD.com’s officials believe that most of its clients will be from the urban professional realm, the tech, business, and communication sectors to be precise. According to the results of the survey, about 74% of the respondents were from this arena and they expressed their need for a delivery service that is both fast and reliable, and at the same time that offers intra-city deliveries.
Jingdong is one of the most renowned and most successful retail e-commerce companies in China and Asia. The firm is setting the standards for online shopping in that region, and in the world as well by offering a one-stop shop for all products from fresh food, cosmetics to digital appliances.