Nathaniel Ru Discusses About Sweetgreen’s Success

Starting a restaurant chain from scratch is challenging. Many people fail within a few years of establishing such businesses. However, Sweetgreen is not like other restaurant chains. The high-end salad chain has grown exponentially over the last decade. Over the period, the chain has managed to grow from one restaurant in Georgetown to over 40 entities, which are spread across the United States. Learn more: http://www.businessinsider.com/sweetgreen-founder-interview-nathaniel-ru-2016-3

According to Nathaniel Ru, the company’s co-CEO, Sweetgreen’s success can be attributed both to their high quality food that they offer their clients and unique management strategies used by the chief executive officers. At Sweetgreen, customers enjoy delicious salads made from healthy, fresh, organic, and locally-sourced vegetables. The restaurant chain has recruited the services of highly experienced staff. Learn more: http://knowledge.wharton.upenn.edu/article/sweetgreens-nathaniel-ru-everything-last-longer/

Nathaniel notes that creating and growing the brand is a crucial part of their strategic agenda. He posits that the restaurant is associated with feeding people with healthy food. Ru contends that the entity has succeeded in enhancing its salad and variety of food services. This way, Sweetgreen has succeeded in having a large client base.

In addition, Sweetgreen uses technology in its daily operations. The company’s recent data shows that over 30 percent of their sales are made through its website and mobile application. The use of technology has helped in easing the queues at the outlets. Customers can customize their orders according to their unique tastes. This move ensures that every Sweetgreen customer’s salad needs are met.

The company’s three CEOs have employed a unique management approach. Nathaniel and his former classmates believe that being close to the clients enables the management to improve their business strategies. To this end, Sweetgreen shuts down its corporate offices five times a year to allow every staff to work in the company’s outlets. Moreover, the company does not have a main headquarters. This strategy ensures that the CEOs can work from any location in America, an important ingredient to helping the business grow nationally. Learn more: http://www.forbes.com/pictures/ekeg45fe/nicolas-jammet-nathaniel-ru-jonathan-neman-co-founders-sweetgreen-262627/

About Nathaniel Ru

Nathaniel Ru is a co-CEO of the successful restaurant chain, Sweetgreen. The executive leader co-founded the company in 2007 together with Nicolas Jammet and Jonathan Neman. The three entrepreneurs were classmates at Georgetown University where they attended the same entrepreneurship class. Nathaniel holds a BS in Finance from the University’s McDonough School of Business. The investor has invested in other companies such as Lola, Bond Street, MeUndies, and EatPops. His largest investment is in Bond Street where he has invested about $10 million. Moreover, Nathaniel Ru serves as the principal at SWTLF Ventures. Learn more: https://www.youtube.com/watch?v=VnQ9aK4ZmFA

 

How Do Successful People Handle Adversity?

How do successful people handle adversity in their lives? One leader who we can learn from is Tony Petrello. As the leader of a world-wide oil and gas drilling company, Petrello represents a person Tony Petrello found success. He also defies the norms that we normally apply to oil executives.

He was raised in Newark, New Jersey, in a working class Italian-American family. He was a public school scholarship student of Yale undergraduate, and did not let that give him an inferiority complex when he interacted with others. He was an excellent student of mathematics and then law, and had a successful career in law before becoming an oil executive. Through out all of his success, he stays humble. In reaction to adversity, he is quick to surrender and yet does not fail to act. When his wife gave birth to his daughter who was diagnosed with a neurological disorder, Tony Petrello handled situation with grace and logic. He said, “You realize that your time here on earth is short and you want to make a difference,” Petrello says. “You don’t have time to feel sorry for yourself.”

As a self identified mathematician, who holds a bachelors as well as masters in math, Tony Petrello is one to look up to when it comes to applied logic. In the face of adversity, Tony Petrello applied his training. He found the logical next steps. As he said, there is no time for self-pity. Instead of worrying over the situation without taking action, Petrello and his wife took action in a big way.

While researching the condition that their daughter was born with, periventricular leukomalacia (PVL), the couple realized that there was a business significant lack of research in the area of care of children with neurological diseases. In a pragmatic way, Petrello saw this lack and then asked himself what he could do to help to fill it. This led to a world-wide search into research institutions, and a collaboration with the Texas Children’s Hospital.

Petrello now serves as the chair of the Children’s Hospital Board, and contributes time, energy, and resources into fundraising for the research that will help children with diseases similar to his daughters.

for learn more Tony Petrello: www.linkedin.com/in/anthony-petrello-1335b097