Starting a restaurant chain from scratch is challenging. Many people fail within a few years of establishing such businesses. However, Sweetgreen is not like other restaurant chains. The high-end salad chain has grown exponentially over the last decade. Over the period, the chain has managed to grow from one restaurant in Georgetown to over 40 entities, which are spread across the United States. Learn more: http://www.businessinsider.com/sweetgreen-founder-interview-nathaniel-ru-2016-3
According to Nathaniel Ru, the company’s co-CEO, Sweetgreen’s success can be attributed both to their high quality food that they offer their clients and unique management strategies used by the chief executive officers. At Sweetgreen, customers enjoy delicious salads made from healthy, fresh, organic, and locally-sourced vegetables. The restaurant chain has recruited the services of highly experienced staff. Learn more: http://knowledge.wharton.upenn.edu/article/sweetgreens-nathaniel-ru-everything-last-longer/
Nathaniel notes that creating and growing the brand is a crucial part of their strategic agenda. He posits that the restaurant is associated with feeding people with healthy food. Ru contends that the entity has succeeded in enhancing its salad and variety of food services. This way, Sweetgreen has succeeded in having a large client base.
In addition, Sweetgreen uses technology in its daily operations. The company’s recent data shows that over 30 percent of their sales are made through its website and mobile application. The use of technology has helped in easing the queues at the outlets. Customers can customize their orders according to their unique tastes. This move ensures that every Sweetgreen customer’s salad needs are met.
The company’s three CEOs have employed a unique management approach. Nathaniel and his former classmates believe that being close to the clients enables the management to improve their business strategies. To this end, Sweetgreen shuts down its corporate offices five times a year to allow every staff to work in the company’s outlets. Moreover, the company does not have a main headquarters. This strategy ensures that the CEOs can work from any location in America, an important ingredient to helping the business grow nationally. Learn more: http://www.forbes.com/pictures/ekeg45fe/nicolas-jammet-nathaniel-ru-jonathan-neman-co-founders-sweetgreen-262627/
About Nathaniel Ru
Nathaniel Ru is a co-CEO of the successful restaurant chain, Sweetgreen. The executive leader co-founded the company in 2007 together with Nicolas Jammet and Jonathan Neman. The three entrepreneurs were classmates at Georgetown University where they attended the same entrepreneurship class. Nathaniel holds a BS in Finance from the University’s McDonough School of Business. The investor has invested in other companies such as Lola, Bond Street, MeUndies, and EatPops. His largest investment is in Bond Street where he has invested about $10 million. Moreover, Nathaniel Ru serves as the principal at SWTLF Ventures. Learn more: https://www.youtube.com/watch?v=VnQ9aK4ZmFA