Lime Crime cosmetics founder and CEO Doe Deere has an inspiring personal and business story that has motivated many people to earnestly try to make their entrepreneurial dreams a reality. The Russia born entrepreneur moved to New York City when she was a teenager and tried her hand at modelling, fashion design and music before founding the Lime Crime cosmetics line in 2008. Although her family briefly lived in a homeless shelter and her entertainment and fashion careers did have the level of success she wanted, Doe Deere kept working and dreaming until she had her breakthrough making and marketing makeup.
Doe Deere has turned the limes life gave her into Lime Crime cosmetics, one of the hottest new makeup lines in the world. One of the things that makes Lime Crime products so unique is they come in extremely bright colors. Plus, they are made with vegan ingredients and never tested on animals. Doe Deere defied the experts, marketed her makeup online and became a huge success. The cosmetics industry trendsetter, who now lives in California, offers a boldly bright line of glittery lip gloss, rainbow-colored liquid liners, eye-shadow palettes in a wide variety of hues and nail polish and lipsticks in an attention-grabbing array of colors.
Doe Deere became the ‘Unicorn Queen‘ by overcoming adversity and being boldly independent enough to pursue goals many didn’t think she could attain. But behind her seemingly instant success is years of hard work and determination in perfecting her craft. She was daring enough to pursue her own ‘American Dream’ and dedicated enough to make it a reality. She has combined her love for fairytales and makeup and transformed them into a multimillion dollar enterprise with loyal, passionate customers of all ages in countries around the world.
The success of Doe Deere was born from her being unwilling to give up in the face of obstacles. When she couldn’t find the brightly colored makeup she wanted, she made her own and turned it into a global phenomenon. When she couldn’t afford traditional marketing methods, she skillfully used the internet to present her products to an international audience. Not born into great wealth, she used hard work and innovation to get the things she needed. As a female entrepreneur in the male-dominated business world, she has fought hard to break down barriers and shatter the glass ceiling.
Lime Crime’s first customers were the people in Doe Deere’s online makeup tutorials. They encouraged her to share her criminally bright makeup with the world. And she did. Inspired by books like Lindy Woodhead’s “War Paint: Madame Helena Rubinstein and Miss Elizabeth Arden: Their Lives, Their Times, Their Rivalry” and stories about the rise of Karl Lagerfeld, Doe Deere set about building a business focused on using makeup to help people have fun, be happy and create the best version of themselves. The ‘Unicorn Queen’ Doe Deere has done just that with Lime Crime. Her fantasy has now become a reality that inspires others to dream. Learn more: http://guestofaguest.com/los-angeles/interview/interview-lime-crimes-doe-deere-on-how-to-make-your-dreams-come-true