Desiree Perez is doing something wonderful when it comes to her work at Tidal. This is the music streaming service that was created by Jay-Z. Desiree Perez has been his right-hand woman when it comes to marketing this company and negotiating the right contracts between artists.
Desiree Perez has been known throughout the Roc Nation Sports community for her excellent contract negotiation skills. This would be exactly what Jay-Z needed when he made a decision to go into music streaming. Many people count him out when it came to music streaming for apps, but he has risen to the top and even inquired investments from companies like Sprint. This shows that Desiree Perez has been very effective in helping him rise to the top with Tidal. For an update of Dez timeline activities, hit on crunchbase.com.
Before her name was mentioned along with this company it was a struggle for Jay-Z to really get anything solid in place. He had executive staff members that were leaving this job because they were not able to bring forth any type of real profits to this company. When Desiree Perez stepped into the driver’s seat of influence she was clearly aware of all that was going on with Tidal. She was totally ready to help her friend Jay-Z drag himself from the pit of despair that he was in with Tidal. She turned things around quickly, and the customer base for this premium music streaming app has grown tremendously as she has helped Jay-Z make better decisions about his growth strategies.
Desiree Perez has been a true inspiration for any business woman of color that is trying to survive in the technology world of apps and smart devices. She is really showing people that there is room for women that want to get into cross functional platforms that incorporate both music and technology. More to read on onmogul.com.
Additional reading on http://www.businessinsider.in/heres-how-jay-z-spends-his-money/articleshow/57187895.cms