Desiree Perez & Roc Nation

As Jay-Z’s groundbreaking 10 year deal with Live Nation draws near to a close, he has given notice that he is indeed in the market for business in regarding recorded music with Roc Nation. The initial deal, worth a staggering $150 million, was considered a “360” deal, meaning that either Jay-Z or Live Nation would be able to sell their stocks in Roc Nation to the other party. While Live Nation has gone on record about ending their deal with Jay-Z regarding recorded music, they fully intend to continue their business relationship in regards to their extremely lucrative touring deal. In Jay-Z’s initial 360 deal with Live Nation, the touring giant bought a stake in Jay-Z’s and other artists’ rights and recorded music, but as of now, Live Nation is no longer investing in recorded music, ending that aspect of their partnership. Today Roc Nation’s roster includes superstars such as Jay-Z, Rihanna, Meek Mill and Fat Joe. Related article to read on pagesix.com.

Top Roc Nation executive and longtime business associate of Jay-Z’s Desiree Perez, recently met with Chairman and Chief Executive Officer of Universal Music group, Sir Lucian Grainge, along with Jay, at Grainge’s offices in Santa Monica, CA. There is speculation that Jay-Z and Dez Perez’s meeting with Grainge could signify an upcoming power move, as this could put Jay-Z in a position to significantly bolster some of his other business ventures. While Universal Music Group has publicly addressed their decision to increase their business opportunities with Jay-Z, they have denied having any discussions about the impending expiration of his deal with Live Nation. Interesting news to read on billboard.com.

Desiree “Dez” Perez is a longtime business associate of Shawn “Jay-Z” Carter, having known him for over 20 years. Currently, she maintains an executive role at SC Enterprises while overseeing many of the daily operations at Roc Nation, including management, labeling, and publishing.  For more of Dez timeline activities, click on this.  Known throughout the industry as a fierce negotiator, Dez Perez has overseen many of the major events at Roc Nation, as well as a key cog in Rihanna’s groundbreaking deal with Samsung. Check igstars.com.  Aside from her endeavors at Roc Nation, Dez Perez is also a producer, playing a role in the 2013 documentary film, Change: The LifeParticle Effect.  Check saltylens.com for more reading.

Additional article to read on http://hitsdailydouble.com/news&id=299940

Why Tidal’s Success Seems to be Hinged on Desiree Perez

The Music Streaming Industry is receiving accolades in recent years. Now, music streaming application companies are making millions from it. Amid the economic frenzy, Tidal is still upcoming. However, it won’t be long before the company gains a position among the industrial leaders. That’s according to the company’s Executive Desiree Perez.

There were fusses following the managerial crises at the company’s boardroom. The situation made people conjure all sorts of judgments on Jay-Z, the founder. Seeming undeterred by these speculations, he resolved to other tactics in a bid to salvage the company from its tattered reputation, check pagesix.com for further reading. Nowadays, he seems to have excelled in his quest. In partnership with Desiree Perez, Tidal is experiencing myriad inquiries about new trending hits from music fans. Further, membership to Tidal has been bolstered. That is what Des, as she is commonly known, likes to see.

Hiring Mrs. Perez is a crowning feat for Jay-Z. She has played a critical role in brokering record-breaking contracts on behalf of Roc Nation Music Company. On top of that, she also deals with Tidal. Since she dove into the entertainment scene, she has exploited full autonomy of the business. She understands what needs to be done to bring in famous artists for the profitability of Tidal. Music fans appreciate that, unaware of the tacit and silent role Des Perez does behind the scenes. Recently, Tidal has been cutting through the industry like a hot knife through butter, garnering more followers than ever before.

About Desiree Perez

She is an Executive of Tidal, a music streaming application firm. She is famously known for taking a production role in “On The Run Tour” that featured Jay-Z and Beyoncé (2014), and “Change: The Life Particle Effect”, a documentary. Her active role in the production scene led to her nomination for the Primetime Emmy Awards for the Outstanding Special Class Program.

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Married to Juan “OG” Perez, the head of Roc Nations Sports, Des sits at the board of Hova Circle. Collectively, the five-member board is said to have worked out the inception of Roc Nation, and Tidal, check templeofthecave.com.   She loves sharing perspectives with her fans. Therefore, she has social media accounts, where she posts interactive information pertaining to the entertainment industry.

Be sure to click on http://saltylens.com/tidal-negotiations-lead-by-desiree-perez for more reading.