Dez Perez right hand Jay-Z’s business partner.

Desiree Perez grew up in New York City with her parents, and she has had a successful career in music industry. She is the most influential executive leader of Jay-Z’s recording label where she has been serving for over two decades now, and she is also a leader in SC Enterprises. Dez, as she’s popularly known by her friends and co-workers has seen Roc Nation grow into a multi-million music recording company in the US.  Read more about Dez on runninglip.com.

Through her exemplary negotiation skills, Dez has helped prominent musicians win mega deals for instance; she had a hand in a recent deal that Rihanna signed with electronics company Samsung.

Through her leadership prowess, Dez is a member of Hova Circle; a group that helps Roc Nation executes most of its daily businesses where she oversees activities such as labeling, management tasks, and publishing operations. Other members include Jay Brown, Chaka Pilgrim, Ty Ty Smith, and Jana Fleischman. Roc Nation has nurtured big names in the music industry including Meek Mill, Shakira, Fat Joe, and Rihanna. Related article on hitsdailydouble.com.

Recently, Desiree Perez helped Jay-Z negotiate a deal with Universal Music Group (UMG) to invest in Roc Nation for a stake in its artists business. This deal preceded the news that $150 million deal between Roc Nation and Live Nation will be coming to an end after ten years. The deal stated that Live Nation would have all rights to music produced by Roc Nation’s artists.

Live Nation is reported to be terminating deals that involve purchasing ready-made music, but a source close to Live Nation indicated that they had a lucrative touring deal with Jay-Z and looked forward to retaining it. So they have an option of either auction their Roc Nation’s share or buy the whole company.

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Desiree Perez has a lot of experience in the music industry, and she advises new musicians to exercise patience and determination. She also mentions that they should consider labels with music veterans. For Dez recent timeline activities, click on crunchbase.com.

For more updates from Dez hit https://www.linkedin.com/in/desiree-perez-0009a413a/