At this point in NGP Van’s history they have reached the upper echelon of expectations where every single release that they make has high hopes pinned on it. Digital 8, their newest product, was no different and yet they still managed to hit it out of the park with resounding success. Political campaigns that are successful tend to be the ones that are the most innovative, and with NGP Van helping progressive campaigns with their near constant innovation they have become an unparalleled tool in helping deliver victories for Democratic candidates up and down the ticket.
What strikes users most about Digital 8 is the sheer scope of tasks you can do with it — all in one place. One thing that is truly exciting is the ability to set up automatic e-mails to subscribers which can go a long way in creating a campaign e-mail program that truly interacts with voters. Additionally, Digital 8 has the power to put one-click actions throughout the website and e-mail blasts. Imagine how much easier it will be to get first time donors when all they have to do is simply click a button to make their donation to your candidate? If even that is not enough to catch you interest than you will surely be impressed by their newly revamped ability to create data visualization that will give campaigns a new way to compare and study the data they are receiving. While that barely scratches the surface of what all Digital 8 can do, it is a good introduction to the type of simplicity and easy to use software that is exactly what has put NGP Van at the top in the field of database management.
As mentioned earlier, a campaign can not expect to win using decades-old strategies — constant innovation is the key to success. With the release of Digital 8 it is clear that NGP Van has recognized this trend and is at the forefront of bringing these new ideas to fruition so that progressive candidates big and small can bring innovation to their campaign. Moving forward, do not be surprised if you hear talk of Digital 8 in campaign headquarters, party meetings, or any place politicos gather — because it surely has the look and feel of “the next big thing.”
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