Alejandro Betancourt And His Connection To Hawkers

Alejandro Betancourt is a well-known investor with a habit of investing in small ventures. He invested in the popular sunglass company called Hawkers. While it is popular now it did not start that way. Thanks to some guidance from Alejandro Betancourt the one-time small-time sunglasses company became a thriving popular brand. Alejandro Betancourt wholeheartedly believes that social media and the ads they ran on there are what saved the company and catapulted it to the level of success it now has. Hawkers was born from a group of small friends and when they started out, they sold online on a site similar to Craigslist. While they did get well enough sales for the site online. They were barely keeping their head above water at best. This continued on until thankfully Alejandro Betancourt became interested in the company and reached out and invested in them. While he is known for investing, he is also known for helping companies grow and thrive along with investing in them. So, thanks to his skills and knowledge and a little money of his. He assisted in taking Hawkers from staying afloat to being a well-known sunglasses business name. To start with they ran ads on Facebook with a less than fifty dollars budget. Then as the success of the company increased so did the budget, they had for running ads. They were able to increase that budget from less than a hundred dollars to in the thousands. This is the main way that they have grown the business. That being said it is not the only way they are active on Instagram have their own hashtags as well. Alejandro Betancourt understands the power that influencers have on their followers’ purchases. So, he guided the company to tap into that as well which has benefited the company well.

Alejandro Betancourt is a well-known investor with a habit of investing in small ventures. He invested in the popular sunglass company called Hawkers. While it is popular now it did not start that way. Thanks to some guidance from Alejandro Betancourt the one-time small-time sunglasses company became a thriving popular brand. Alejandro Betancourt wholeheartedly believes…