Ross Levinsohn Transforms The Arena Group in Three Simple Ways
Ross Levinsohn, Sports Illustrated CEO, is an entrepreneurial pioneer who has led numerous tech companies across different industries throughout his career. He always seeks out new approaches to stay afloat in ever-changing business environments. When it comes to The Arena Group, Levinsohn made three critical decisions that led to the transformation of a media company into a powerful online and print empire.
- Implemented a scalable technology platform
Currently, the Arena Group platform consists of a scalable technology stack and a progressive platform for developing and deploying its digital content. It is the most crucial component in its overall growth since it enables management to deploy new features and functionality rapidly.
Levinsohn insisted on having a separate, scalable technology stack because he recognized that this way, management could respond more quickly to feature requests and new business opportunities.
- Adopted a subscription infrastructure
The Arena Group has been producing legacy publications for decades now. It transitioned from print to digital successfully using a subscription model that publishers such as the New York Times Company, and Washington Post adopted years ago.
The subscription model enabled him to differentiate the company from other publishers because it created an intimate community among members. Then in 2019, The Arena Group acquired TheStreet. It has since become a powerful online content provider that attracts millions of visitors per month.
- Monetization Stack
The Sports Illustrated CEO has always looked for new ways to grow his companies, so he implemented a monetization stack at The Arena Group that enables management to be more flexible and profitable.
The monetization stack consists of producing high-quality editorial content– both the print and digital model, providing a valuable service to customers, and doing so in the most efficient and effective manner. This stack is instrumental in generating revenue for the company, but it is also important because it makes management more agile.
Levinsohn’s decision to form a scalable technology platform, implement a subscription model, and develop a monetization stack enabled him to transform The Arena Group into an online and print powerhouse. Now, The Arena Group is moving forward by producing high-quality content and increasing its efficiency.
Ross Levinsohn, Sports Illustrated CEO, is an entrepreneurial pioneer who has led numerous tech companies across different industries throughout his career. He always seeks out new approaches to stay afloat in ever-changing business environments. When it comes to The Arena Group, Levinsohn made three critical decisions that led to the transformation of a media company…