Matthew Mansell Uses Cooperation to Create the Next Fitness Unicorn

Matthew Mansell, the founder of Athlo fitness platform, is familiar with competition in business. The Athlo founder is a former professional rugby player who deems cooperation worthwhile and knows that a business can succeed via potential competitors’ assistance. Instead of displacing competitors and the status quo, he led Athlo to take a completely different route.

The platform serves three primary constituencies. In these constituencies, there are gyms and fitness centers that sign up for the platform’s service and use it to develop classes and memberships for individual use. Some use the platform to purchase their own classes and membership to others. Also, others look to retain and expand their memberships on the app.

Matthew Mansell claims his company works to confront the pain points in the industry. He further asserts that while the issue of cooperating with users and members is a basic business act, putting the gyms into a single package is a fresh idea. According to Mansell, the platform does not interfere with companies’ product offerings or relationships with others. Instead, the fitness platform deals with the pain points that gyms and fitness brands endure at the hands of aggregators.

Unlike typical aggregators, Mansell embarked on making gyms, fitness centers and other facilities the focus of his platform’s model. He envisioned using his platform to bridge the gap between digitization and brick-and-mortar fitness centers to benefit people. Matthew Mansell’s strategic launch at the end of the COVID-19 pandemic turned Athlo into the next fitness unicorn.

According to the founder, there are tons of business opportunities for everyone to explore. As of 2022, the global business industry flaunted a value of $87 billion. The value is predicted to increase to about 352.8 billion by 2028 in the United States alone as more people focus on health and wellness. See this page on CrunchBase, for more information.

More about Mansell on https://www.bbntimes.com/society/how-athlo-founder-matthew-mansell-turned-his-love-of-fitness-into-a-game-changing-business

Matthew Mansell, the founder of Athlo fitness platform, is familiar with competition in business. The Athlo founder is a former professional rugby player who deems cooperation worthwhile and knows that a business can succeed via potential competitors’ assistance. Instead of displacing competitors and the status quo, he led Athlo to take a completely different route.…