Zaxby’s Loyalty Program Earns It the Top Spot as the Fastest-Growing Restaurant App

While numerous restaurant apps grapple with reduced engagement due to slow economic times, Zaxby’s has emerged as a top contender in the industry just a year after its launch. The restaurant is currently on track with its loyalty program, which features the chain’s signature French toast, the three Chicken Fingerz, and the Zax Sauce topped with a freestyle drink and some crinkle fries.

Zaxby’s increased customer engagement can also be credited to its free delivery Sundays, allowing customers to redeem their points quickly. This offer lasted through the last week of May, followed by a free delivery week. The restaurant’s chief marketing manager states that this strategy has allowed the venture to experience rapid growth among its users, with the app receiving more than double its initial engagement in less than a year.

The app has a 4.7 review rating, an incredible achievement that has exceeded the chain’s expectations. Zaxby’s keeps its reward system simple, with every $1 earned translating to 10 points. Accrued points allow customers to pick between the restaurant’s dollars-off or free menu package. This may be the key to its success as the fastest-growing app in the country, recording a whopping 317% increase in customer interaction, beating the go-to apps such as McDonald’s, Chick-fil-A, and Pizza Hut.

While competitor apps such as Panera Bread and Subway’s spike in engagement result from their vast online presence and mobile advertising, Zaxby’s improved consumption primarily stems from its revamped reward programs. This shows that customers will likely shift to apps and restaurant chains that value simple yet friendly approaches that show they care. Zaxby’s has, without a doubt, managed to capture a portion of restaurant users that are often forgotten in outreach strategies.

The restaurant currently operates across 17 states with an estimated 900 locations. Its headquarters are in Athens, Georgia, with the chain’s executive’s hopeful of expanded reach nationwide. Follow this page for more information.

Visit their page on https://www.zaxbys.com/, to learn more.

While numerous restaurant apps grapple with reduced engagement due to slow economic times, Zaxby’s has emerged as a top contender in the industry just a year after its launch. The restaurant is currently on track with its loyalty program, which features the chain’s signature French toast, the three Chicken Fingerz, and the Zax Sauce topped…