Julie Roehm Joins Media Horizons’ Advisory Board to Propel Innovation and Growth
Media Horizons, a frontrunner in the direct and digital marketing realm, is set to enhance its strategic direction and innovative capabilities with the addition of Julie Roehm to its Advisory Board. The announcement heralds a new chapter for the firm, promising to infuse it with the insights and experience of one of the marketing industry’s most respected figures.
About Media Horizons
Based in Connecticut, Media Horizons offers direct and digital marketing services that emphasize tailored, responsive marketing solutions. The firm’s commitment to enhancing customer acquisition and retention, while optimizing timing and costs, has positioned it as a partner of choice for leading brands seeking to maximize their marketing investments. With Julie Roehm’s addition to the Advisory Board, Media Horizons is poised for even greater innovation and success in the dynamic marketing landscape.
A Wealth of Experience
Roehm’s career is distinguished by her roles in spearheading marketing strategies for global giants such as Party City, SAP, and Chrysler. Her expertise in building and leading global teams has been central to her success, earning her a reputation as an award-winning Chief Marketing Officer. At Media Horizons, Roehm is expected to leverage her omnichannel marketing prowess and her comprehensive experience as a former CMO to drive agency growth and innovation.
Mark Ford, an existing member of the Media Horizons Advisory Board, expressed enthusiasm about Roehm’s appointment: “Julie’s deep expertise in omnichannel marketing—not to mention her depth of experience across the board as a former CMO for global brands—makes her a tremendous asset to the Media Horizons Advisory Board. We’re thrilled to add another highly distinguished marketing industry veteran to our leadership ranks.”
Leadership Through Disruption
Roehm’s tenure as the Chief Marketing and Chief Experience Officer at Party City stands out, particularly for her strategic guidance through the COVID-19 pandemic. Her early adoption of an omnichannel strategy not only navigated Party City through turbulent times but also anticipated the shift in customer expectations in a post-pandemic landscape. This experience is particularly relevant to Media Horizons as brands worldwide continue to adapt to the rapid evolution of consumer behavior.
Reflecting on her new role, Roehm shared, “I have long admired the tremendous work product coming from the talented team at Media Horizons, and I’m honored to join the highly respected and experienced Board of Advisors as we continue to guide the agency.”
A Diverse and Impactful Career
In addition to her leadership roles, Roehm has contributed her expertise to various advisory boards, focusing on digital marketing and analytics at organizations like the Digital Marketing Institute and Wharton’s Customer Analytics Board. Her industry influence extends to advisory positions at global companies such as T-Mobile, and board roles in TPG Growth companies and FourthWall Media. Roehm’s academic credentials, including an MBA from the University of Chicago Booth and a bachelor’s degree in Environmental Engineering from Purdue University, underline her diverse skill set and strategic vision.
Media Horizons, a frontrunner in the direct and digital marketing realm, is set to enhance its strategic direction and innovative capabilities with the addition of Julie Roehm to its Advisory Board. The announcement heralds a new chapter for the firm, promising to infuse it with the insights and experience of one of the marketing industry’s…