What Is Alejandro Betancourt Part In Hawkers?

Alejandro Betancourt is a well-known investor in the sunglasses company. Alejandro Betancourt believes that what made the company such a success was the fact that it evolved with changes in technology. It used to be to get a pair of sunglasses you had to go to the grocery store or Walmart and try on what they had there and that was your choice. For many of the younger generation of consumers, this is not the way anymore. They do shopping online where they can have things shipped to their house and customize the color and design that they want. Thanks to the fact that Alejandro Betancourt was aware of what the trends and the changes in the marketplace where they have been very successful. Alejandro Betancourt publicly has said that the reason that Hawkers was successful was due to social media. They started small with a small budget of ads running on Facebook. That got the product out to the younger generation as well as the influencers that it is statistically shown influence their followers’ purchases. That has since grown into a thriving multiple-figure budget for the daily ads on Facebook. This has been worth it and continues to be as it has caused the company to grow at an amazing rate. They are also very active on Instagram as well which has added to their success. Another way that they got their product out and saw that was out of the box thinking is that they would give Hawkers to photo shoots and celebrities to wear. So, it would get noticed because it would show up in the magazine shoot, images from the paparazzi, or red-carpet events. Due to the fact that instead of asking for the back they would allow them to keep them as a gift they could wear.

Alejandro Betancourt is a well-known investor in the sunglasses company. Alejandro Betancourt believes that what made the company such a success was the fact that it evolved with changes in technology. It used to be to get a pair of sunglasses you had to go to the grocery store or Walmart and try on what…