Ross Levinsohn – Propelling Sports Illustrated Forward

Ross Levinsohn is the CEO of Sports Illustrated and The Arena Group, two companies making waves in the publishing industry. His extensive experience and leadership in the media and communications sector have enabled him to propel both companies forward, with a focus on quality content and increased revenue, while also setting new standards for the industry.

Soaring Higher

Sports Illustrated CEO Levinsohn’s career spans over 20 years, beginning in marketing for HBO before moving on to positions at Fox Interactive Media and Yahoo! as CEO. At Yahoo!, he was instrumental in developing a successful strategy for mobile advertising. After leaving Yahoo!, Levinsohn worked as an investor and advisor to various media-related businesses before joining Maven Network Inc., now known as The Arena Group, in 2018. Shortly after joining The Arena Group, Levinsohn became CEO of Sports Illustrated (SI), one of Maven’s most high-profile properties.

Since then, Levinsohn has focused on enhancing SI’s digital presence while increasing its print subscription base. He’s been able to do this by investing in innovative technology such as artificial intelligence (AI) and machine learning (ML). AI/ML helps SI create a personalized reader experience while giving marketers more targeted ad placement opportunities. Additionally, he’s developed a strategy to generate more revenue from quality content by increasing subscription rates and creating exclusive content packages available only to subscribers.

Levinsohn has made significant changes at The Arena Group since becoming CEO. He reorganized the company around sports, finance, lifestyle, music, news, and entertainment verticals—allowing them to serve their clients’ better needs—and rebranded the company from Maven Network Inc. to The Arena Group. Under his leadership, The Arena Group acquired Parade Publications in 2019—adding another vertical business matrix—and continues expanding its offerings with new products and services for its customers worldwide.

The Boss

Sports Illustrated CEO Ross Levinsohn is leading Sports Illustrated and The Arena Group into an exciting future with innovative technology solutions that enhance customer experiences while generating more revenue from quality content. With his extensive experience in media and communications coupled with his unique vision for success, there’s no doubt that Ross Levinsohn will continue propelling these two companies forward toward even greater heights of success within the publishing industry.

Ross Levinsohn is the CEO of Sports Illustrated and The Arena Group, two companies making waves in the publishing industry. His extensive experience and leadership in the media and communications sector have enabled him to propel both companies forward, with a focus on quality content and increased revenue, while also setting new standards for the…