Yanni Hufnagel

Yanni Hufnagel worked as an assistant basketball coach for brand-driven organizations, such as Harvard and Vanderbilt University, before founding Lemon Perfect. He is the originator and CEO of the Atlanta-based Lemon Perfect Corporation.

In 2017, he launched Lemon Perfect, a 5-calorie, zero-sugar drink, to interrupt the beverage system controlled by excessive calorie and high-sugar options. The Lemon Perfect drink comprises five calories and contains vitamin C and potassium, though zero sugar and no artificial flavors and sweeteners promoting a healthy lifestyle among American consumers.

Lemon Perfect has acknowledged a competitive advantage through retail promotional techniques as a further addictive for customers. Publix is one of the business’s greatest accounts in America, where Lemon Perfect controls six BOGOs ( Buy One, Get One) a calendar year, lowering the drink’s price to $ 1 a bottle.

Yanni Hufnagel has significantly focused on packaging, product design, and price to establish a billion-dollar brand with Lemon Perfect. He attained pleasant and refreshing flavored water and an eye-catching brand design. He also achieved a sophisticated retail tactic, promotional technique, and pricing style, drawing in customers. The product’s bottle design entails visual components of color and distinction that capture the eye. The brand is obtainable nationally at Ralphs, Whole Foods, Kroger, and Publix. It also escalates into Target, Walmart, CVS, and Costco.

Yanni Hufnagel has also worked on turning the drink from a refrigerated to a shelf-stable, one of his greatest achievements. Currently, The Lemon Perfect comes in seven shelf-stable flavors: Original Lemon, Pineapple Coconut, Strawberry Passion Fruit, Kiwi Star Fruit, Blueberry Acai, Berry Raspberry, and Dragon Fruit Mango.

He has also incorporated selling Lemon Perfect to potential investors. As a result, the brand received $31 million from numerous investors across food and beverage, entertainment, sports, music, and media, with Beyoncé headlining the list. The enormous, multimillion-dollar investment raises the company’s total funding to $42.2 million and total estimation to more than $100 million.

Recruiting competent employees to the company has also been a key to the success of his fledgling beverage product. He has an outstanding team and is self-motivated in advancing Lemon Perfect to the next phase of progression.

 

Yanni Hufnagel worked as an assistant basketball coach for brand-driven organizations, such as Harvard and Vanderbilt University, before founding Lemon Perfect. He is the originator and CEO of the Atlanta-based Lemon Perfect Corporation. In 2017, he launched Lemon Perfect, a 5-calorie, zero-sugar drink, to interrupt the beverage system controlled by excessive calorie and high-sugar options.…