Sports Illustrated CEO Levinsohn Produces Gains Through an Elite Paywall

Ross Levinsohn For decades, Sports Illustrated has been a superior and trusted source for sports-related interviews, news stories and more. Its print publication is circulated worldwide and is highly respected. Nonetheless, this distinguished brand has suffered through some of the same growing pains that have impacted other lesser brands. One of its more recent and significant challenges has been tied to the rise of the internet. After the century turned, the internet’s popularity as a news and information source flourished. Many of Sports Illustrated’s customers were looking for an online source for their sports news. The brand initially met the changing needs of its customers by producing a new website. To raise revenue, the website was optimized using basic principles and techniques. However, as print magazine subscribers increasingly moved away from the magazine, it was clear to Sports Illustrated CEO Ross Levinsohn that a more significant change was in order.

Levinsohn joined Sports Illustrated in 2016, and he worked for Maven Media previously. While he was with Maven Media, his CEO position placed him directly responsible for the delivery of monetization services to the company’s 300 branded clients. As one of many examples of his fine work in action, Levinsohn spotted an incredible opportunity to modernize the brand’s content by meeting the brand’s audience’s new demand for cryptocurrency news. His strategy to raise money while meeting this new need was to put all of the news stories on cryptocurrencies behind a beefy paywall.

Using this and other prior work experiences, the Sports Illustrated CEO was able to craft an amazing solution to the brand’s issue. Levinsohn decided to use a paywall approach, but he backed the paywall with established content. Specifically, he has been able to extract greater value from established content by offering it first through an early-release paywall.

Yahoo!, CBS Sportsline and Guggenheim Digital are only a few of the many other top-rated media companies that have been headed up by Ross Levinsohn over the years. With him at the helm of Sports Illustrated, you can expect the brand to evolve intelligently.

For decades, Sports Illustrated has been a superior and trusted source for sports-related interviews, news stories and more. Its print publication is circulated worldwide and is highly respected. Nonetheless, this distinguished brand has suffered through some of the same growing pains that have impacted other lesser brands. One of its more recent and significant challenges…